2021

Irene
Achilleos

Digital Portfolio

About

HELLO,

I am a recent First-Class Fashion Marketing and Promotion Graduate from the University of Westminster based in London and Athens with experience in Media & PR. I am driven by creativity and my strong passion for the Fashion Industry.

MY 360 APPROACH

Social Media

Marketing

Creative

Work

My Work

MAY Concepts Internship

Video Reels created for MAY Concepts client using ADOBE Premier PRO and in-app editing tools.

The Happiness Project
Yinka Ilory x Matchesfashion.com

A multidisciplinary campaign based on the theme of happiness and positivity during an era of post-pandemic shock. It includes market research,

branding. a collection, packaging, social media, physical promotion, a physical exhibition, and a live workshop schedule.

Fashion East Cyber Warehouse
Digital & Physical event

The Promotion of the event included digital and physical posters, a social media influencer campaign using AR models, a digitally rendered wardrobe, and an event goodie bag that included the schedule, gifts, and a competition entry.

Exhibition Display
The Happiness Project

"The Happiness Project" was translated to a 3D display made using SketchUp.

Fashion East Cyber Warehouse
Digital & Physical event

The event showcased the opening of Fashion East's new virtual "Cyber Warehouse" in partnership with the digital rendering company Names Digital and The Old Truman Brewery location. It included 5 different parts and an extensive schedule running from 7 pm to 12 am. It was made using SketchUp.

Marine Serre Regenerated Jewellery
Film Festival Campaign

A conceptual video created for Marine Serre in collaboration with director Jonathan Glazer and musical composer Mica Levi. The storyline includes two characters in a 'cat and mouse game' of escape. Titled, "Catch Me" in French. it gains inspiration from the influx of entrapment during the Covid-19 lockdowns.

Mental Paralysis
Conceptual Video Exhibition

A conceptual video exhibition meant to confuse the viewer with random fast visuals and music creating mental paralysis. The video was projected in the University of Westminster's Transmedia Practice 2021 Show.

Tourne De Transmission
Campaign for SANE Communications

A promotional campaign titled "The Transparent Society" played with the theme of privacy and identity in relation to the brand's analog aesthetic and criticism of today's oversharing society.

Athens Pride 2021 ''Touch''

Concept and performance assisting.
Photography and videography of the event.

Photography & Videography @nerisisty
2019 - today

Long-time collaborator with anonymous mask artist Nerisisty.

DIPETSA Nymphaeum
VR Storyboard Animation

A project inspired by the Ancient Greek mythological story of Narcissus showcasing self-love and re-discovery of the female body. It would be projected in a VR environment during Digital London Fashion Week,

Move with Burberry
Digital Campaign

A group project led by me for an imaginary Burberry Dance Campaign promoting their hand-warmers. It included the creation of long and short videos for every social platform & website.

2021

Irene Achilleos

HELLO,

MAY Concepts Internship Video Reels created for MAY Concepts client using ADOBE Premier PRO and in-app editing tools.

The Happiness Project Yinka Ilory x Matchesfashion.com

A multidisciplinary campaign based on the theme of happiness and positivity during an era of post-pandemic shock. It includes market research,

branding. a collection, packaging, social media, physical promotion, a physical exhibition, and a live workshop schedule.

Fashion East Cyber Warehouse Digital & Physical event The Promotion of the event included digital and physical posters, a social media influencer campaign using AR models, a digitally rendered wardrobe, and an event goodie bag that included the schedule, gifts, and a competition entry.

Exhibition Display The Happiness Project "The Happiness Project" was translated to a 3D display made using SketchUp.

Mental Paralysis Conceptual Video Exhibition A conceptual video exhibition meant to confuse the viewer with random fast visuals and music creating mental paralysis. The video was projected in the University of Westminster's Transmedia Practice 2021 Show.

Tourne De Transmission Campaign for SANE Communications A promotional campaign titled "The Transparent Society" played with the theme of privacy and identity in relation to the brand's analog aesthetic and criticism of today's oversharing society.

Athens Pride 2021 ''Touch'' Concept and performance assisting. Photography and videography of the event.

Photography & Videography @nerisisty 2019 - today Long-time collaborator with anonymous mask artist Nerisisty.

DIPETSA Nymphaeum VR Storyboard Animation A project inspired by the Ancient Greek mythological story of Narcissus showcasing self-love and re-discovery of the female body. It would be projected in a VR environment during Digital London Fashion Week,

Move with Burberry Digital Campaign A group project led by me for an imaginary Burberry Dance Campaign promoting their hand-warmers. It included the creation of long and short videos for every social platform & website.